"With an established and well-performing multi-brand store, Ehubnordic holds the ground for delivering Nordic designs and quality products from Denmark and the Nordic to the Chinese consumers. Nordgreen and Ehubnordic see a common vision in the product collections, the service level commitment to our customers and the guaranteed smooth shopping experience through Ehubnordic's multibrand store on Tmall Global", says Pascar Sivam Co-founder & Chief Executive Officer, Nordgreen.

"Our fine food stores in Copenhagen Airport are daily visited by many Chinese travelers, who love to buy high quality products and gifts from our stores to take back to their family and friends. Therefore, we saw the opportunity to offer our products to Chinese travelers through a Nordic multi-brand store on Tmall Global as well as niche cross border platforms for quality food", says Hamad, Delicious by Nordic (Chairman of the Board). He continues, "Our cooperation with Tmall Global through Ehubnordic has made purchasing of Nordic fine food products from Delicious by Nordic very convenient for Chinese customers and they can receive the products within 1 week".

“After a few talks, we decided to enter the Chinese e-commerce market together with our partner Ehubnordic. They handle go-live activities, marketing, customer service and return. In short, we are in China without being there physically”, says Finn Gram-Jensen, Stelton.