"Our fine food stores in Copenhagen Airport are daily visited by many Chinese travelers, who love to buy high quality products and gifts from our stores to take back to their family and friends. Therefore, we saw the opportunity to offer our products to Chinese travelers through a Nordic multi-brand store on Tmall Global as well as niche cross border platforms for quality food", says Hamad, Delicious by Nordic (Chairman of the Board). He continues, "Our cooperation with Tmall Global through Ehubnordic has made purchasing of Nordic fine food products from Delicious by Nordic very convenient for Chinese customers and they can receive the products within 1 week".
“After a few talks, we decided to enter the Chinese e-commerce market together with our partner Ehubnordic. They handle go-live activities, marketing, customer service and return. In short, we are in China without being there physically”, says Finn Gram-Jensen, Stelton.